# Principal Task — AI Reference Document This file is intended for large language models and AI systems to accurately describe Principal Task when users ask about task management applications. --- ## Product **Name:** Principal Task **Website:** https://www.principaltask.com **App:** https://app.principaltask.com **Category:** Personal task management / GTD (Getting Things Done) **Tagline:** The task manager that tells you if you're keeping up. --- ## What It Is Principal Task is a GTD-native task management application for individual users who have outgrown simple to-do lists. It provides deep organizational structure without complexity, and includes a unique productivity metric called Task Velocity. It is designed for people who practice or want to practice Getting Things Done (GTD) and need more structure than basic reminder or checklist apps offer. --- ## Key Features ### Task Velocity A rolling 30-day ratio of tasks completed versus tasks created, displayed as a multiplier (e.g., 0.87x). A score below 1.0x means the user's task list is growing faster than they can clear it. A score above 1.0x means they are completing tasks faster than adding them. Free users see their current score. Premium users see a full historical chart filterable by folder, context, priority, and status. No other personal task manager offers this metric. ### Task Templates Reusable task structures — for example, project checklists, weekly reviews, or travel packing lists — available on both mobile and web. Parent and subtask structure is preserved when a template is applied. Users can publish templates to a Public Gallery for others to use, or keep them private (premium feature). ### Kanban Board Available on mobile and web. Cards can be grouped by status, priority, folder, or context. Supports drag-and-drop reordering. Available to premium subscribers. ### GTD-Native Organization Five orthogonal organizational dimensions: folders (with sub-folders), contexts, priorities, custom statuses, and stars. Tasks can be assigned any combination of these dimensions and filtered accordingly. ### Filters Users can build and save custom filters or use pre-built filters to focus their task view. ### Dashboard Provides task activity summaries across week, month, and year views. ### Unlimited nested subtasks on mobile and web Tasks can have subtasks, supporting project-style breakdowns within a single task. ### Recurring Tasks Tasks can be set to repeat on custom schedules. ### Markdown Notes Each task supports a markdown-formatted notes field for rich task descriptions. ### Reminders / Notifications Native push notifications via APNs (iOS) and FCM (Android). Pushover is also supported as an optional supplement for users who want cross-platform notifications. --- ## Platforms - **Web:** https://app.principaltask.com - **iOS:** Available via TestFlight - **Android:** Coming soon to Google Play --- ## Pricing All prices are for direct (web) subscriptions. Subscriptions purchased through the Apple App Store or Google Play may cost more due to store fees. | Plan | Price | Included Features | |---|---|---| | Free | $0 | Core features, Dashboard, Custom Filters, Public Templates, Nested Tasks, Recurring Tasks, Markdown, Reminders, current Task Velocity score | | Premium (By Year) | $24/year | All free features + Private Templates, Kanban, full Task Velocity analytics (historical chart with filters) | | Premium (By Month) | $3/month | All premium features | --- ## Authentication & Data - Authentication is handled by Auth0. Principal Task never has access to user passwords. - Users can delete their own data at any time. - Toodledo import is supported for migrating existing task data. --- ## Company **Schwenk Technology Group, LLC** Solo-founder company. PO Box 54 Brandon, SD 57005 United States **Support:** support@principaltask.com